What is a music campaign? and research into the forms and conventions

What is a music campaign? and research into the forms and conventions

A music campaign consists of 3 parts:

  1.  The music video
  2.  The album (artwork)
  3.  The website

The brand that is being advertised is the artist/ band. 
When looking at a music campaign you should ask yourself:
  1. What genre is the band/artist?
  2. Who is the target audience?
  3. What is the USP?
  4. What Ideology is shared across all three products?
  5. What do they have in common?
  6. Is there anything that is exactly the same across all three parts?
  7. What is different and why?
Andrew Jensen and I have created presentations on a Justin Bieber music campaign and a Kodak Black music campaign which are below:









Media from Andrew Jensen

Forms and conventions are elements of media products who's meaning is generated by their repetition to us.

The Form is the structural elements which determine the 'shape' and meaning of a product.

Conventions are the symbolic and technical elements which are used to create a required form.

Music video

 Forms:
Performance
Narrative
Symbolic

Conventions: 
Technical:
Artistic camera work
Rhythmic editing
Artist close ups
Symbolic:
Choice of Mise-en-scene

DigiPak:

 Form:
Usually 4 Panels but sometimes only 2.

 Conventions:
Style of Album artwork and imagery depending on the genre
Track listing
Institutional content

Website:
Multipage or single page website

Conventions:
Choice of colours and imagery depending on the genre.




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