Phil Tidy is a famous commercial, Music video and online/content producer, working with some of the biggest labels, bands and projects across the media platforms. He is the curator of BUG Videos (http://bugvideos.co.uk), and dedicates on discovering new creative and technological forms in film, he is executive producer in SQUIRE (http://www.squirestudio.com/). On Friday the 13th, he came in to talk to us about the music industry. He has produced over 100 music videos and films. His works include working with stars and companies such as: Shakira, Lucozade, Adidas, Everything Everything and Oasis. 800 music videos being displayed on the big screen and 500 of them at the BFI.

The session with him included him demonstrating the process of making a music video and talking about the relationship between the company and producer. 
A music video is part of marketing promotional material when a new piece of music is released and is made to help sell records. It is a way of advertising the band, promting them, their style and their ideology.  Music videos essentially started with MTV in the early 80's but 31% of all music is now consumed on music and streaming sites. 
Phil stated that the music industry is worth around 4 Billion every year with over 150,000 employed in the industry. 

He told us the steps of commissioning a music video
1. you start off by showing a good pitch to a company either by yourself or you join a production company to get a pitch in
2. You get a pitch in
3. You have to then gain trust from a commissioner or band manager and have them like your idea.
4.You have to create an idea, style, scripting
6. Then receive details from the company.
7. You Present them the budgets
8. You then need to receive a contract from the company.
9. Plan a detailed schedule and budgets
10. Film it!

His tips were:
Don't waste money on small things that go unnoticed and instead put the money where you can see it. Feed the cast to ensure they have enough energy- they get tired and restless quickly.
Make everything as smooth as possible by planning everything- thinking about the little things.
Make sure that you have found a team of people you know you can work well with.

Below is a Video he showed us at the end of the session- It is Everything Everything's video "handsome" that is an example of his work: