Evaluation Task 4- How did you use new media technologies in the construction and research, planning and evaluation stages?
02:57
Below is the script:
Emmy: To start off We created an animatic of our storyboard where we cut together
the frames of our storyboard to create the first look at what our product would
look like. We did this using The Blackmagic mini ursa 4K which we later used to
film our actual music video. We then edited the animatic in final cut pro. In order to create the illusion of the two
boys and two girls being the same people, we got them matching tops. Our search
proved a lot harder than first anticipated until We finally came across a shirt
on asos that had both sizes available for both Harvey and Freddie. We then got
the inflatable toy instruments for the performance elements off of amazon,
alongside our toy drumkit.
Antonia: To communicate that both the young and older cast within the video
were the same people, we chose to do a matching shot of the band both as adults
and children. To achieve this shot we used the adobe premiere pro editing suite
to create the thematic narrative in our video. In order to consolidate the
artists fun image, we made sure that the bands aesthetic matched the lively
nature of both the song and performance from both the kids and adults.
Myself: On
the shoot day of our video we used several different types of technology in
order to create our final product. We used the black magic Ursa mini 4k to
shoot our footage, combined with a set of 20-85 mm Zeiss lenses. This allowed
us to achieve high quality and professional looking footage. The use of handheld
camera work helped to inforce and enhance the childlike joyous nature of the
video and the characteristics that we wanted to convey to the audience.
Sean: During
the dream/ narrative extracts within our video, we changed the lighting from a
very bright frontal light, to a warmer red side light. This conspicuous
lighting created the atmosphere of dreams which was enhanced by the shallow
focus blurring the background which made the narrative shots more visually
engaging. To achieve this we used a Galaxia LED soft light with barns doors
attached to gain a professional filmic quality. We also used a blonde light and a
redhead light array during our narrative dream sequences to create the effect
previouslt stated .
Myself: At
the end of the editing process we colour corrected the contrast and gradient to
enhance the colours of the video to both bring out the fleshy tones and to
create the contrast between them and the bright starkly contrasting play room
walls and lumetri allowed us to alter these colours and create the overall
visual cohesiveness of the video.
Antonia: For the exhibition process we had a livestream, that out our product out worldwide followed by a simultaneous release to both YouTube and the artists website all of which was coordinated through a social media campaign across Facebook, Instagram and twitter. This exhibition process gave us the video formatted in two separate ways, we used the 1080p quality export for our digital release.
