Evaluation Task 2- How effective is the combination of your main product and ancillary texts?
03:30
Task 2 script:
28 February 2018 11:12
Richard dyer wrote the star theory stating that for stars to be successful, they should be both ordinary and extraordinary, to make the stars both human and larger than life In order to allow identification from their fans whilst acknowledging that the star is both reachable and above their audience. This star image is found through the traits the star presents. For the Krystal Kicks, these are.
1. Youthfulness
2. Fun energetic and exciting
3. Desirability
4. Cheekiness
5. Skillful
Star theory was written in 1979 by Richard Dyer, this stated that a musical artist is a semi-mythological figure that is both ordinary and extraordinary.
Youthfulness was particularly important for our product as it was very relatable for the target audience. There is a certain attraction when an artist is both ordinary and extraordinary as It shows a genuine appreciation for the artists success. Almost as if they are unaware of their success and they’re focuses on creating a product they believe in. Children in the digipack shows a sense of nostalgia surrounding the band and looking back on their childhood before the bands rise to fame. This can also be seen in ‘one direction’s’ album artwork for midnight memories, we see the band members clambering over a red telephone box. Similarly Kaiser chiefs ‘oh my god’ Our narrative supports the youthful image we were trying to sell due to the use of toy children’s instruments in both videos showing the urge to return to childhood.
The idea of the video being Fun, energetic and exciting is important due to our target audience being young and falling into the psychographic group the experiencers. The bright colours and childish imagery throughout all of our media products shows a sense of a fun-loving nature. The combination of the music video’s colorful and contrasting set combined with the digipack and websites bright contrasting style all which combines to create a cohesive theme throughout. Our artists are always depicted as having fun with their career and enjoying what they do, such emotions are shown In within the pictures of the band as they smile and laugh. Several other websites take inspiration for bright colours such as Darwin Deez’s website features the same colours as our website and video. He also has a blog section of his website that formats all the entries are in text message format which is engaging to a younger audience.
Desirability is shown through Freddie’s interacts with the camera he is seen to wink. This would make the young female target audience feel it is more personal, as the audience are able to identify them in the gallery on the website and access photos of them. As the star mage in built, so is the fandom. The digipak also uses photos of them as the audience are able to identify the members. In the merchandise, the bands logo and names are on products such as tops and drumsticks. As more fans buy product the image of the band increases and the demand becomes greater therefore increasing the desirability of the male members.
Cheekiness was explored within the digipak through the use of white doodles and funny photos of them messing around or as children. The video explores cheekiness within Freddie’s interaction with Ellis, he is seen to flirt and joke around with her, hinting at a romance. Justin Biebers video for his single ‘baby’ has aspects of cheekiness when we see him interacting not only with the girl but with the camera. He is seen to look down the camera, he smiles, laughs and even winks to what would be the young female audience watching it.
Skillfulness is shown through the musicality in the video by Grouping the shots together of the band playing their instruments it shows they are not just another boyband. The use of instruments also hints that the band write and create their own musical content. These images are also included in the gallery, as well as selling customised plectrums and drumsticks which their fans can buy, making them feel a part of the band.
Furthermore, In the digipak the photos of the band in the studio recording the song itself shows their ability to create product and good content for their fans.
Furthermore, In the digipak the photos of the band in the studio recording the song itself shows their ability to create product and good content for their fans.
