Here is a slide share displaying my response to this evaluation task:

We used Adobe Premier pro cc to edit our music video. As a group we all watched and named all of the rushes, we grouped them into what shots we would like to use the most and the ones we don't intend to use. After that we synced all of the performance shots so that they were in time to the track on the software. We all started to make a performance shot together and allocated Antonia to be our main editor outside of our class time slots. Whenever we were in class or had a free time we would help give feedback on what she had done so far and helped add things. Once the performance cut was made we duplicated it and started thinking about the narrative part of the video and the order in which the shots will be placed. We went back and perfected the performance cut and then once we knew the structure of our video we chose which narrative shots we would like to use and complied the two together. There were points where shots didn't work well together or jumped unintentionally so we reviewed the video many times and changed those points. We also asked each group member and other class members to watch it and give feedback just so that we could change the things that they think weren't working. After that we finished it all off by colour grading it and exporting it. Throughout the editing process we used our experience from editing our thriller opening sequences last year and used shot cut keys such as "C" or "I" to speed up the process. We remembered to save it all as we went so that we wouldn't lose any of our work. For me I believe the biggest struggle was ordering the narrative into the performance cut whist making sure it made sense but overall I think it was successful.

The Digipak is currently in progress and is being made by Antonia and myself. We have got the band members to send in baby photos of themselves and added photos taken on the shoot day and other photos of the band members for the inside of the Digipak. The style we are going for is a playful collage alongside little doodles overlapping the images. These doodles are reflected again on the front and back of the digipak. I have created a  drawing of an old polaroid camera doodle using photoshop to go on the front of the digipak and on the back there are some doodles that relate to the songs. The front and back cover both have a "night sky" blue background as it is a great colour to contrast the white doodles and titles. We have also included copywriting and record company on the back.



Strengths and weaknesses:
Child-like quality through the doodles and the photographs
The font goes well with the style,
Although, the photographs look messy the way that they are edited,
Doodles over the photographs would look cool,
Needs a Title of the album and the name of the band on the front cover
Need photos for the CD section to create a collage.

We will take this all into consideration when continuing with the creation process of the digipak.

Sean and Em are taking control of making the website from the template I made them and i'm making sure to check up on it and make sure everything is being included. It is nearly done, just some photos are needed to be added but in general the main things that need to be on a website have been included, such as: an "About" section about the band and also about each member, tour dates, merchandise, a section about their newest release with the video attached to it and social media accounts. All of this is needed to create the bands "star image" and interest the target audience. We are thinking about adding a gallery of photos of the band from the shoot day and other points so that the target audience can see their faces and fun relationships with one another more.

Here are some screenshots of how it is looking at the moment:

When you hover over the squares detailed come up about the events.

We thought it was key to include images of their faces so that fans would know exactly what they look like and could build a star image for the band.

Once The video is up on Youtube we will add the video on here and maybe write a bit about it.

We believed it would be great to add an about and if it came from the band so it felt more personal to the audience.

Once we have finished the digipak we will add how you can buy the album on here.

We added this to keep their fans up to date.

We chose central London to show that the band are from Urban England.

We need to add the record company here.

As a way of getting feedback from our audience about our video, we compiled a questionnaire asking specific questions. Below are the questions and the data/ answered we received:

Age?
10-12   13-15   16-18   19-25   26-35   36-50   51+


Gender?
Male   Female   Unspecified   Other

What would you describe the image of the artist to be: 
Rebellious   Innovative   Chaotic   Youthful   Joyful   Other?__

In what ways does the artist appeal to you as an audience member? 
Musicality   Image   Attitude   Style   message   Other?___   They don't


What aspect of the video is the most engaging part? 
Aesthetic   Music   Performance   Atmosphere   Style   Narrative   Other?___


What parts of the video are most emphasised? Please circle one
Narrative   Performance   Symbolic   Other?___

What aspects of the video would you say were the strongest?
What people answered with:

• The set was well designed- it looked like a playhouse
• Lip syncing was good
• Music fits the age of the actors
• Growing up
• The transition between childhood and adulthood
• The dream of the children about their future
• Children acting like grown ups and growing up pretending to be like children
• The performance and set
• The change of time and the "growing up"- it made the age of the youth realistic
• The filming fit the whole song
• The transition between the kids and adults
• Everything
• Great energetic style
• Fantastic child actors
• I love the casting. I think the performance was really strong and the song fitted the age of the band
• The old/ young different shots
• The dream of the children
• The song fits the atmosphere
• The identical looking kids- the actors looked alike, they were even wearing the same outfit

What aspects of the video would you have done differently?

• Some of them looked squished, maybe slightly uncomfortable
• Less shaking of the camera- close ups of other band members instead
• Dream sequences could be developed further
• I would like to have included other members of the band more
• Added more children

Any other comments? 

• No.
• Good work guys!
• :)

A way in which we gathered feedback for our video was a focus group. We invited another class in to ask questions face to face and record it. Here is what we got:

https://soundcloud.com/morcadi-nefzen/audience-feedback-focus-group

Here is the overall feedback we got from the focus group:

What do you think was the narrative?
-The two kids growing up and enjoying life - kids growing into musicians and like to dance/have fun
-like a dream -growing up (children acting like adults, adults acting like children)

What do you think the most successful elements of the video were?
-The switching between the ages made it more enjoyable to watch - The clear set and costume portrayed it to be fun and joyful

What do you think the message of the video is?
-be positive - just dance - you dont really need to grow up

Similar music videos?
-Busted 'What I go to school for'

Least successful elements?
-Shaky camera at the end - some parts of the dancing are awkward - wanted to know more about other members of the band

To make sure we were 100% finished with our music video we interviewed 6 people with different gander and different ages in terms of two years of students here. We asked questions such as: What were the strengths of the video and were there any weaknesses? What do you think is the narrative of the video? and What were your favourite parts?.

People commented on how they liked how there were shots of both ages and the way we portrayed the concept, how they liked the look of the half set and the colours we used to create this fun, "playhouse" look, how good the casting was of the mini-me's in comparison to Freddy and Ellis, another commented on how he liked the narrative "funny sketches".

They saw that the video was about the bands relationship and feeling young and relaxed. They also noticed how the younger kids wanted to grow up wanting to do the same thing and be in the music industry.

Many stated that their favourite shots were the narrative shots which we were surprised about as we were worried about these shots not being effective enough, saying the shots were dynamic. Another also commented saying she liked the ending how the contrast was shown between the older and young.

After making a rough cut, we realised that some shots did not work. With help from other peoples views, we worked out and rearranged certain shots so that they matched both the music and made sense in spacing in terms of performance and narrative. We noticed that the lip syncing was off at small sections so we reworked that. We also looked back over our rough cut and decided to group certain shots in order to show off the bands musical skills.